Digital Marketing Company in Noida
What is Digital Marketing?
Digital marketing has become one of the most popular buzz words in recent years. Everyone is talking about digital marketing and professionals praise that this is the way to build an online business. If you enter the term “digital marketing” in Google Trends, you’ll see that the terms for digital marketing change significantly. Universities announce their new digital marketing courses. There is generally more demand from users to learn digital marketing and use it to improve their online presence. In this guide we will explore what digital marketing is, what the different digital marketing channels are, what a digital marketing strategy is, and clarify some misconceptions about digital marketing and its role in the internet world. Digital marketing is a broad term that encompasses all the marketing channels and methods that you can use to advertise products or services on the Internet, as well as electronic devices such as televisions, mobile phones and electronic billboards. The main difference between digital marketing and traditional marketing is that digital marketing campaigns run exclusively through digital channels. This gives sellers more control, tools and data to analyse the effectiveness of a campaign.
Digital Marketing Channels
Digital marketing has several channels that can be divided into online marketing channels and offline marketing channels. The main difference between the two is that online marketing channels are based solely on the Internet, while offline marketing channels are related to digital devices that are not necessarily connected to the Internet.
Online marketing channels
Search Engine optimization
Social Media Marketing
Offline marketing channels
A website is the focus of all digital marketing campaigns. In itself, it is a very powerful channel, but it is also the means to carry out most of the other online marketing campaigns. Your website must be the best possible representation of your brand, your product and your services. It needs to be fast, compatible with mobile devices and easy to use. Once you have a website, you need to develop a digital marketing strategy and promote your website and its content to attract more visitors and customers.
Search Engine Optimization (SEO)
Search Engine Optimization is the unique process of promoting your brand website for the all search engines like Google, Yahoo and Bing. The main goal of SEO is to help a website to achieve a higher ranking in the search results and to get organic traffic from search engines. SEO has a number of topics. The most important are:
SEO on the side
SEO out of page
Pay Per Click Advertising (PPC)
PPC Advertising allows you to reach Internet users on different networks through paid ads. You can set up PPC campaigns on Google, Bing, Linkendin, Twitter, Pinterest, or Facebook and show your ads to people searching for terms for your products or services. PPC campaigns can segment users based on their demographics (age, gender, etc.) or even their particular interests or location. Each time a user clicks on your ads, you pay a fee to the provider (and therefore the pay-per-click term). The most popular platform of PPC is Google Ads and Facebook. PPC and SEO campaigns form the so-called Search Engine Marketing (SEM) in Noida.
Content Marketing in Noida
Content marketing has to do with content. The digital world is a large collection of content in various forms such as text, images, audio and video. The goal of a content marketing campaign is to reach potential customers with content. The content is usually published on a website and then promoted through social networks, email marketing, SEO or even PPC campaigns. The difference between having a blog and running a content marketing campaign is that the latter has specific goals, what content should be published, when to publish, who to target, and how to monitor the effectiveness of your content campaigns shall be. The main tools of content marketing are:
Despite the increasing use of social networks, email marketing remains one of the most effective digital marketing channels. Many people confuse email marketing with the hundreds of spam messages we receive every day, but that’s not what email marketing is about. E-mail marketing is the means to get in touch with your potential customers or people who are interested in your brand. This implies that these people want to hear from you and do not abuse your inbox. In fact, many successful online businesses and marketers use all other digital marketing channels to add potential customers to their email lists, and then use e-mail marketing to create a series of funnels to turn those potential customers into customers.
Social Media Marketing in Noida
Social media marketing has to do with reaching people in different social networks, whether through content marketing campaigns (publications), paid ads, or both. The main goal of a social media marketing campaign is brand awareness and building social trust. However, if you deepen social media marketing, you can use it to attract potential customers or even as a direct sales channel. Take Facebook, for example. A Facebook sales funnel consists of 3 main steps. The upper part of the funnel is consciousness. At this stage, you can use Facebook ads to showcase your brand to Facebook users. Your goal in this phase is to place your ad in front of as many people as possible and attract new followers. The second step is the consideration. Right now, your goal is to get people (who have shown interest in your brand) to guide them through the funnel and let them visit your site, interact with your site, install your application, send a message etc. The third step is the conversion. This is the last step in trying to convince others to get into your funnel to convert it. A conversion can be anything that’s valuable to your business, such as: For example, selling a product or service or visiting your store. As you can see in the previous diagram, you have different options for each funnel stage, which type of campaigns you can use.
Affiliate Marketing in Noida
Affiliate marketing is one of the oldest forms of marketing, which has grown significantly with the increasing use of the Internet. Basically, you’re promoting affiliate marketing to someone else’s products and getting a commission every time you make a sale or introduce a potential customer. Many companies, known as Amazon, offer affiliate programs that pay millions of money a month for sites selling their products. When designing your digital marketing strategy, you need to include affiliate marketing to engage people in your brand and to sell your products for a commission. In other words, if you have an online advertising product or service, consider creating a partner program where people can register and search for resources and materials to promote their products on the Internet. You get a commission as a reward, but the benefits to you as a provider are much more. Not only can your partners generate more sales, they can become the best representatives of your brand and positively influence other people to buy or connect with your business.
Internal Marketing in Noida
Inbound marketing is another elegant term that says how you can use multiple digital marketing channels to reach new customers first and foremost through the content creation process and “push” them through a funnel until they become one. The main elements of inbound marketing are content, attention, commitment, trust and satisfaction. All of these elements have a single goal: to help companies connect with their potential customers and establish a two-way communication channel that generates more revenue. All digital marketing channels have similar sales funnels. What is different in many cases is the terminology used to describe each stage of the funnel. In general, a digital sales funnel has three main goals: to advertise your brand, to integrate it into your brand (either through your website or application) and to implement it.
Video Marketing in Noida
Video marketing is a relatively new thing, but lately it has become so popular that you simply cannot ignore it. YouTube has become the second most popular search engine, and many people turn to YouTube before they make a purchase decision, learn something, or just relax. YouTube is just one of the ways that you can use video marketing. There are many other platforms like Facebook Videos, Instagram, Vimeo to do a video marketing campaign. Make the most of the video by incorporating it into your SEO campaigns, content marketing, and social networks. Running independent video campaigns can be expensive and does not always bring a positive return on investment. However, if the video is used as part of your other campaigns, the ROI is justified. Here are some examples of using video marketing as part of a digital marketing strategy.
Offline marketing channels
The channels described above are the most important components of digital marketing. These are the channels that can be operated over the Internet (hence the term online marketing channels) and in many cases the only ones you need for a strong online presence. The offline marketing channels described below continue to be used but are not appropriate for all businesses. For example, a small business has no means to advertise on television or electronic billboards.
TV Marketing in Noida
TV marketing is not dead; on the contrary, it is a marketing channel that will gain momentum in the coming years. Currently, television advertising is not 100% targeted. Sellers can only make assumptions based on the statistics of a limited number of people. The introduction of Web TV will change this dramatically. Marketing professionals can target the audience based on a number of factors and make informed decisions about which content to produce.
What is a digital marketing strategy?
A digital marketing strategy is a detailed plan of how you can use the various digital marketing channels to achieve your business goals. When designing a digital marketing strategy, you should consider which channels to use, which resources (people, time, and money) should be allocated to each channel, and what to expect in terms of results. One common mistake that many digital marketing managers in Noida or small business owners make is that they try to do everything at once and get no results at the end of the day. Either because you do not have the experience of running digital marketing campaigns or spending your budget on channels that are not suitable for your business.
Example of a digital marketing strategy:
Although each digital marketing strategy is unique and based on the specific needs and goals of a business, here’s an example of how all marketing channels can work towards a common goal. Example: Digital marketing strategy for a company selling digital products (online courses, e-books, etc.).
Step 1: Website: The first step is to create a website that is fast and mobile. The site must have multiple landing pages (or sales pages) to present the company and its products.
Step 2: SEO: The next step is to run an SEO audit and identify which areas should be optimized for SEO. The technical SEO must be addressed first, then the SEO on the page and the last SEO outside the page.
Step 3: Content Marketing: Based on the results of a thorough keyword research and the results of the SEO audit, you need to create a content marketing plan that includes:
What kind of content to create for the website (text and videos)
Time of publication (release calendar)
How to apply it (may include social media channels, email and PPC campaigns).
Step 4: Social Media Marketing: Use all social media marketing campaigns to drive brand awareness and revenue. Identify the social media channels that are appropriate for marketing your business (according to the customer profile) and create a schedule for publishing content on those networks. Create concurrent lists of influential people and others interested in your products, or share your content on social networks.
Step 5: E-mail Marketing: Create an e-mail list in several areas of CTA on your website and in social media channels. Your first goal is to get people to subscribe to your newsletter or sign up to download free material or register for free trials. Create multiple email marketing funnels to get your subscribers from the awareness phase to the conversion phase.
Step 6: Pay per click advertising: In parallel with the above activities, set up an AdWords campaign targeted to people searching for product-related keywords on Google and remarketing campaigns on Facebook to users track who visited your website but website did not do the conversion.
Step 7: Video Marketing: Step 3 above determines which topics / keywords you can use to create video content. Post your videos on a dedicated YouTube channel, on Facebook, Instagram, and any other platform you target in your campaigns. For each video, create a blog post on your website and embed the video with text content.
Step 8: Mobile Marketing: Consider creating a mobile application that users can download from app stores. It contains the latest news and opportunities to access your courses with your application.
Step 9: Measure and analyse the results: Make sure Google Analytics is properly installed and configured and that you can accurately measure the effectiveness of previous campaigns. Create an Excel spread sheet and add details about costs, number of visits, number of conversions, people reached, etc. for each campaign. The above is just a summary of what your digital marketing strategy should entail. If it’s a small business with limited resources, it’s normal that you cannot run the entire plan from the start. What you should do is a step-by-step approach that starts with your website, SEO, and content marketing. Once you have them installed for several months, you will notice a gradual increase in traffic and revenue. Then you can add the other tools to the mix.
Digital Marketing VS Internet Marketing
Internet marketing is a subset of digital marketing and not the same. Internet or online marketing refers to the methods you can use to perform campaigns on the Internet. As shown in the previous diagram, the main components of Internet marketing are search engine marketing (including SEO and PPC), social media marketing, content marketing, email marketing and affiliate marketing. Mobile marketing and video marketing. Digital marketing is superior to online or internet marketing, as it also includes other digital channels.
Digital Marketing VS Social Media Marketing
When you’re on social networks, you’re essentially running social media marketing campaigns rather than digital marketing campaigns. Social media marketing is just one of the components of digital marketing. To take full advantage of digital marketing, you need to add more digital channels to your plan.
GahlyanGroup is a leading in the world of technology with websites as we understand the perfect place for the online presence which is must for every business to stand in the society with reputation and grand name. Website has taken huge space in your life and we help you in existing in the web world as it is the world that helps in achieving your goals and dreams and taking you at the higher society. We are leading in the world of SMO (Search Media Optimisation) which means your business presence on the social media which is must as it is the only source through which people come to know about your business. Mostly people prefer to use online digital marketing service in Noida for knowing the business services that you are presenting them and are much popular among the people. That’s why we help you in making available at social media sites as this is the source to gain much popularity and awareness among the people regarding your business services. SMO is the best tool for gaining popularity and for its main aim is to increase the web traffic which benefits a lot. We are here to help you at each and every step of the digital world so that you can easily enjoy your popularity and best output from that. Our main desired goal is to help you in reaching your goal without any hard hurdles or any problems. Our work in SMO is to create unique contents for your websites as it helps in attracting readers with unique language and most important is that we keep it updated on time so that none of the reader gets bore with your website. We also help you by putting video clips and digital eye catching photos which are eye catching and that attract the people for visiting your site. We make you ensure you that you will enjoy the best output as we are working totally for you with dedication and responsibility. We study your business and its services properly so that no mistake occurs during the SMO and is done properly and according to that we make contents and pictures with videos which help in increasing the business services. We make your services available on the pages like: Facebook, Twitter, online communities, blogs and forums as these are the pages that are mostly used by the people in their daily routine and your business add catches the eye of the viewers. We make you sure that you will not find any negative results rather you will feel that your business us gaining towards your goals and helps you in reaching there. With the help of our SMO service you will enjoy many fantastic benefits that you will easily gain your goals and working with us will give you the excellent opportunity for success. There are many advantages of SMO that you can enjoy like:
SMO easily helps in customers that are niche in the website.
SMO also helps in achieving the return on investment at excellent level.
SMO helps you in creating the positive impression on the business and also this service helps in influencing the people and they adopt your business services easily.
SMO helps in creating the buzz on internet regarding your business services which helps in gaining the attention of the company.
All these are offered by us and we ensure you that you will enjoy the presence with unique identity in the world of web without any hurdles. SMO is the best source of advertisement as it makes the online presence that is seen by each and every personality. With the help of this option you can easily post live videos, images, shows and many other things regarding your services or products online as it catches the eye and helps in increasing the traffic on the website and that traffic benefits a lot. We ensure you that you will enjoy the benefits with full profits as we are working totally according to you and your business strategies. We work with dedication and responsibility and ensure you to offer you the work on time and also we keep it well maintained and updated so that visitors don’t get bore and accept your services with happiness. We are well experienced in offering you the digital marketing services in Noida as we are working with highly qualified experienced staff who always shares unique ideas with you and also that are attractive. We make you updated with the world and you can easily connect with millions of people around the world. We offer all our digital marketing services at affordable prices and are the best source of advertisement. Our digital marketing services in Noida benefit you in many different ways like:
SMO is the best effective source of increasing traffic on the website without any troubles.
SMO helps in increasing the visibility of the website online which results that people using social networking will connect with you in bulk.
We help you in creating great connection through communication channels.
Social media is the great platform of the advertisement source as most of the people in the universe are present online.
With the help of our service we help you in achieving your target on time without any hurdles and we help in making the growth of your company at the highest level.
We work totally according to your satisfaction and complete all your needs on time with responsibility as we believe in making long term healthy relations with our customers.
With the help of our service you can easily gain quick popularity as online has become the part of life of the people around the world.
We does all you work on time and according to your services and satisfaction on time and we ensure you that you will enjoy the benefits without any insolvencies. We work totally according to the strategies so that no mistake occurs and we totally focus on your business services so that you earn profits and stay connected with us without any hurdles.
Online reputation management
GahlyanGroup is a fast growing digital marketing company in Noida that is providing top-notch quality digital marketing services in Noida to the global organisations. We have a team of knowledgeable and expert digital marketing who strives to improve your brand visibility in the digital world. Our digital marketing experts will improve the website ranking in all renowned search engine results besides improving the website traffic and conversions. We always focus on reaching your website and business goals within the given timeline. One of our powerful services is online reputation management. We have a separate team of PR experts and business reputation professionals to work on improving your brand image in the market. Online reputation is all about how the search engine and web understands about your business. Web being easily accessible by the hackers post hundreds of negative reviews about your brand, thus tarnishing the business image in the online world. The websites having negative reviews, though, is ranking on the first page of the search results lose the loyal and new customers for their business seeing the negative results displayed on the search engine results page. The total problem lies in the way search engine operates. Customers do not have enough time to validate the negative and positive reviews appeared on the search engine results page. The business with negative reviews is often overlooked by the customers. These negative reviews stand as a roadblock for the business in gaining new customers and retaining the existing ones. Then, comes the role of online reputation management. Our brand management professionals will closely monitor the website performance on search engines, blogs, forums and other online channels to put your brand away from negative publicity and scams. Every digital marketing company in Noida wants a positive publicity outside and on the internet to improve their customer base and gain their trust. With the increase in competition, the competitors and disgruntled employees always try to pull down the reputation of that company that was built putting persistent efforts. We thoroughly understand the importance of reputation for a company and our digital marketing experts work closely to accentuate your costiveness to the global audience and help you in building a brand image that is highly significant for you to gain foothold in the digital world. We handle the negative reviews of a company smoothly and turn it to be beneficial for an organisation. Our digital marketing experts will send emails to the websites to remove the negative reviews, give responses to the complaints and use different methods to bring positive response and regain back the lost sheen in the online world. We vouch that you gain a sea of traffic and sales for your business after the bad phase. We embrace smart online methods to handle disparaging comments that you have received about the company in online and deliver positive results and client trust that you have been holding for a long time. What our online reputation team does:
Remove negative reviews about the brand from search engine results
Remove negative complaints that tarnish the image of the brand
Push the negative results about the company on the search engine results page
Remove negative links and articles
Answer to the complaints tactically
Remove negative reviews posted on forums
Suppress the negative content posted on social media channels
Carry out cyber investigations to find out the people posting negative links about the company
Start developing campaigns about the brand and promote on social media channels
Protect the online identify
Improve the brand reputation
We use different types of monitoring tools to monitor the references to brand, products and company. We understand that it is really a daunting task to build a brand image in the virtual world and achieve success. We embrace powerful online tactics to pull down the negativity about the company and retain its goodwill in a short time period. Irrespective of your organisation’s size, we cater online management sizes as per your needs.
Quick and reliable Digital Marketing Solution in Noida
We are offering online reputation management to a gamut of industries with our digital marketing expert and prowess team. We analyse and prepare a plan to suppress the negative reviews and content about the brand on the internet before the business reputation completely go for a toss. We do not embrace the same type of online tactics for every industry. We strongly believe that every industry’s negative publicity has to be handled in a different way. We identify the right solution required for your industry to suppress the negative publicity on online. You do not need to take up the humiliation or troll about your brand on online; we are here to take care of your brand.
Affordable Digital solution
If you think that it costs an arm and a leg to hire an online reputation management, then bid adieu to that misconception and hire us. We provide superior quality online reputation management services at an affordable price. We are available for you round the clock to address your brand issues in the virtual world.
Techniques adapted by our professional online reputation management team
We remove negative brand image about the company embracing the below techniques
Set up social media profiles on all top social media sites: Create business page on social media pages on top social media channels as part of reputation management.
Post informative and fresh content: We post informative articles on blogs and write press releases about the company’s products and services to improve the search engine ranking while pushing down the negative content and reviews about the company. Create domains that are embedded with a business related keyword: Our SEO experts will create domains by adding rich keywords to let the crawler crawl the website and give equal importance to it like the old sites to repair the brand image
Monitor: After creating social media profiles and posting articles, we carry out monitoring. Our SEO and online management team will monitor the performance of the website and blog articles to see what customers are talking about the business. No matter whether there are negative reviews about your company in online or want to retain and boost the brand image in online, you can hire our digital marketing services in Noida.
Search Engine Marketing (SEM) Services Company in Noida
Now most of the business owners are realising that having a website of their business is very essential in the present scenario. The websites help you make your global presence felt and help you reach the clients in the most effective way possible bringing in more business and profits. But just having a website or just launching one is just not enough for your business. There is a lot that needs to be done, just as you will need to advertise about your brick and mortar shop in various locations after you have opened it, in the same way it is also important to advertise your website once you have launched it on internet. One of the best methods to carry out the publicising of your website to your potential clients is by SEM search engine marketing is a highly useful tool for any person who wants their website to be in the top rankings on the search engines. Search engine marketing is a customer targeted tool that is sure to bring exposure of right kind to your website. It is mainly about the content of your website. You must understand that when a customer needs to find out about a certain kind of product or service or event, they would type in the search box of the search engine the most potent word that they believe will lead them to the best possible results in the search engine. This means that if the word that has been typed by them is in the content of your website your website will appear on the top page of the search results. This, further means that you need to have the right kind of content in your website to be able to attract the right clients as well as be picked by the search engine. This proves that search engine marketing is a great tool in the hands of the website owner who wants a better ranking of his or her website. This also means that it is the content of your website that is going to decide your place in the search engine. However, this SEM is not as simple as it seems. There are many factors that need to be taken into consideration by the person who is looking after the search engine marketing strategy of a website. This is the reason that you must hire a good search engine marketing (SEM) company to be able to carry out effective marketing of your website using the vulnerabilities of search engine. The digital marketing company in Noida that you hire must look into various aspects of the website such as: The website that you make for your business should be official and high quality with flash banners, graphics and all the features that are considered attractive to the search engine. The interface of your website should be user friendly and the visitors must find it easy to smoothly go through your website without experiencing any hassles. The content of your website should be easy to understand and relevant to the topic and the products and services offered on your website. You must make use of the user-friendly keywords. These keywords are the only means by which your website can be picked up by the search engine. You must make sure that your website is structured and designed in such a way that it is most useful of the user and he spends a lot of time on your website. This will ensure better visibility of your website on the search engine. When a visitor stays long enough and the web page the search engine infers that the web page is a useful one for the user and then recommends it to other users who type similar keywords in the search box. This improves the ranking of your website. So, it is highly important that you make use of relevant and high quality user friendly content on your website.